Skaled Media

(Client)
Skaled
(Year)
2020
(Service)
Branding, visual identity, website & digital design
Project Description
Skaled's CEO tasked me to create the brand identity for subsidiary Skaled Media under an accelerated timeline. Skaled Media would specialize in the development and management of digital presence for c-suite professionals. The unique design challenge emerged in finding a way to honor conflicting visions from Skaled’s CEO and stakeholders of Skaled Media. The latter envisioned Skaled Media as an extension of Skaled, with a look and feel of a traditional B2B sales consultancy, while Skaled Media directors called for a more radical transformation into a vibrant brand resembling a marketing agency. I orchestrated the compromise, leveraging the existing visual language of Skaled in a bolder and subversive way. The new logomark maintained a similar straightforward approach as Skaled to symbolize growth and expansion with a "play" button instead, ensuring this concept could be leveraged for different sub brands in the future as well.
Skaled business cards leaning against a black wallSkaled brand system including logo, color palette and graphic elements
Responsive mockup of Skaled website
Grid of Skaled document layouts
A man walking in front of circular lightsBuilding sign with abbreviated logo
A grid of Skaled social ad layouts
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Skaled Media

Live Website
(Client)
Skaled
(Year)
2020
(Service)
Branding, visual identity, website & digital design
Project Description
Skaled's CEO tasked me to create the brand identity for subsidiary Skaled Media under an accelerated timeline. Skaled Media would specialize in the development and management of digital presence for c-suite professionals. The unique design challenge emerged in finding a way to honor conflicting visions from Skaled’s CEO and stakeholders of Skaled Media. The latter envisioned Skaled Media as an extension of Skaled, with a look and feel of a traditional B2B sales consultancy, while Skaled Media directors called for a more radical transformation into a vibrant brand resembling a marketing agency. I orchestrated the compromise, leveraging the existing visual language of Skaled in a bolder and subversive way. The new logomark maintained a similar straightforward approach as Skaled to symbolize growth and expansion with a "play" button instead, ensuring this concept could be leveraged for different sub brands in the future as well.
NGP brand system including logos, color palette, and graphic elementsA large Texas neon signDocument layout of NGP brand guidelines showing logo conceptNGP business cards floating on white background
NGP business cards inserted in a payphoneView from backstage looking at the performer and audience during ACLBlue NGP-branded t-shirtAn NGP branded road caseA production worker holding stage lightingA production worker wearing an NGP-branded shirt walking downstairsLadybird Lake in Austin, TX with the city skyline in the background
Responsive website mockup for NGP
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Skaled Media

(Client)
Skaled
(Year)
2020
(Service)
Branding, visual identity, website & digital design
Project Description
Skaled's CEO tasked me to create the brand identity for subsidiary Skaled Media under an accelerated timeline. Skaled Media would specialize in the development and management of digital presence for c-suite professionals. The unique design challenge emerged in finding a way to honor conflicting visions from Skaled’s CEO and stakeholders of Skaled Media. The latter envisioned Skaled Media as an extension of Skaled, with a look and feel of a traditional B2B sales consultancy, while Skaled Media directors called for a more radical transformation into a vibrant brand resembling a marketing agency. I orchestrated the compromise, leveraging the existing visual language of Skaled in a bolder and subversive way. The new logomark maintained a similar straightforward approach as Skaled to symbolize growth and expansion with a "play" button instead, ensuring this concept could be leveraged for different sub brands in the future as well.
Skaled Media business cardsIsometric grid of Skaled Media presentation deck layoutsA laptop featuring Skaled Media website
(Next Project)

Skaled Media

Live Website
(Client)
Skaled
(Year)
2020
(Service)
Branding, visual identity, website & digital design
Project Description
Skaled's CEO tasked me to create the brand identity for subsidiary Skaled Media under an accelerated timeline. Skaled Media would specialize in the development and management of digital presence for c-suite professionals. The unique design challenge emerged in finding a way to honor conflicting visions from Skaled’s CEO and stakeholders of Skaled Media. The latter envisioned Skaled Media as an extension of Skaled, with a look and feel of a traditional B2B sales consultancy, while Skaled Media directors called for a more radical transformation into a vibrant brand resembling a marketing agency. I orchestrated the compromise, leveraging the existing visual language of Skaled in a bolder and subversive way. The new logomark maintained a similar straightforward approach as Skaled to symbolize growth and expansion with a "play" button instead, ensuring this concept could be leveraged for different sub brands in the future as well.
Grid of layouts from recruitability presentation deckA slide from recruitability presentation deck
(Next Project)