Skaled

(Client)
Skaled
(Year)
2024
(Service)
Branding, visual identity, UI/UX, website design, print and digital
Project Description
I joined Skaled in 2019 as a designer and spearheaded the company's comprehensive rebranding efforts. Several weeks of research, interviews, brand exercises pointed to an incongruence between the existing brand and the vision articulated by Skaled's CEO. The new brand direction would break away from conventional B2B norms and instead present Skaled as a bold, streamlined, and tech-centric consultancy. Following the launch in 2021, I served as the design director, immersed in refining and evolving the brand over the next three years. Projects have included a full range from website and product design, to marketing campaigns, events, print and digital design.
Skaled business cards leaning against a black wallSkaled brand system including logo, color palette and graphic elements
Responsive mockup of Skaled website
Grid of Skaled document layouts
A man walking in front of circular lightsBuilding sign with abbreviated logo
A grid of Skaled social ad layouts
(Next Project)

Skaled

Live Website
(Client)
Skaled
(Year)
2024
(Service)
Branding, visual identity, UI/UX, website design, print and digital
Project Description
I joined Skaled in 2019 as a designer and spearheaded the company's comprehensive rebranding efforts. Several weeks of research, interviews, brand exercises pointed to an incongruence between the existing brand and the vision articulated by Skaled's CEO. The new brand direction would break away from conventional B2B norms and instead present Skaled as a bold, streamlined, and tech-centric consultancy. Following the launch in 2021, I served as the design director, immersed in refining and evolving the brand over the next three years. Projects have included a full range from website and product design, to marketing campaigns, events, print and digital design.
NGP brand system including logos, color palette, and graphic elementsA large Texas neon signDocument layout of NGP brand guidelines showing logo conceptNGP business cards floating on white background
NGP business cards inserted in a payphoneView from backstage looking at the performer and audience during ACLBlue NGP-branded t-shirtAn NGP branded road caseA production worker holding stage lightingA production worker wearing an NGP-branded shirt walking downstairsLadybird Lake in Austin, TX with the city skyline in the background
Responsive website mockup for NGP
(Next Project)

Skaled

(Client)
Skaled
(Year)
2024
(Service)
Branding, visual identity, UI/UX, website design, print and digital
Project Description
I joined Skaled in 2019 as a designer and spearheaded the company's comprehensive rebranding efforts. Several weeks of research, interviews, brand exercises pointed to an incongruence between the existing brand and the vision articulated by Skaled's CEO. The new brand direction would break away from conventional B2B norms and instead present Skaled as a bold, streamlined, and tech-centric consultancy. Following the launch in 2021, I served as the design director, immersed in refining and evolving the brand over the next three years. Projects have included a full range from website and product design, to marketing campaigns, events, print and digital design.
Skaled Media business cardsIsometric grid of Skaled Media presentation deck layoutsA laptop featuring Skaled Media website
(Next Project)

Skaled

Live Website
(Client)
Skaled
(Year)
2024
(Service)
Branding, visual identity, UI/UX, website design, print and digital
Project Description
I joined Skaled in 2019 as a designer and spearheaded the company's comprehensive rebranding efforts. Several weeks of research, interviews, brand exercises pointed to an incongruence between the existing brand and the vision articulated by Skaled's CEO. The new brand direction would break away from conventional B2B norms and instead present Skaled as a bold, streamlined, and tech-centric consultancy. Following the launch in 2021, I served as the design director, immersed in refining and evolving the brand over the next three years. Projects have included a full range from website and product design, to marketing campaigns, events, print and digital design.
Grid of layouts from recruitability presentation deckA slide from recruitability presentation deck
(Next Project)