NGP

(Client)
NGP
(Year)
2019
(Service)
Branding, visual identity, website design
Project Description
Prior to 2020, Natalie George Productions (NGP) sought my assistance to legitimize the brand as a fun, innovative, and versatile event production company in Austin, TX. The challenge was to guide the founder, whose personal identity was closely tied to the company, in adopting a design direction that positions the brand as colorful and friendly without forgetting the gritty industry or the urban locale in which it operates. That is, the NGP identity needed to convey that this is a business of imaginative ideas and the technical and physical competence to build them. Separately, the founder provided me with two set parameters: the color palette and the tagline, “Events. Experiences. Entertainment.” These both would be leveraged as the basis of the NGP design language – three distinct polygonal shapes to represent each of the company’s areas of expertise. These then could be transformed into various graphic or textural elements.
Skaled business cards leaning against a black wallSkaled brand system including logo, color palette and graphic elements
Responsive mockup of Skaled website
Grid of Skaled document layouts
A man walking in front of circular lightsBuilding sign with abbreviated logo
A grid of Skaled social ad layouts
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NGP

Live Website
(Client)
NGP
(Year)
2019
(Service)
Branding, visual identity, website design
Project Description
Prior to 2020, Natalie George Productions (NGP) sought my assistance to legitimize the brand as a fun, innovative, and versatile event production company in Austin, TX. The challenge was to guide the founder, whose personal identity was closely tied to the company, in adopting a design direction that positions the brand as colorful and friendly without forgetting the gritty industry or the urban locale in which it operates. That is, the NGP identity needed to convey that this is a business of imaginative ideas and the technical and physical competence to build them. Separately, the founder provided me with two set parameters: the color palette and the tagline, “Events. Experiences. Entertainment.” These both would be leveraged as the basis of the NGP design language – three distinct polygonal shapes to represent each of the company’s areas of expertise. These then could be transformed into various graphic or textural elements.
NGP brand system including logos, color palette, and graphic elementsA large Texas neon signDocument layout of NGP brand guidelines showing logo conceptNGP business cards floating on white background
NGP business cards inserted in a payphoneView from backstage looking at the performer and audience during ACLBlue NGP-branded t-shirtAn NGP branded road caseA production worker holding stage lightingA production worker wearing an NGP-branded shirt walking downstairsLadybird Lake in Austin, TX with the city skyline in the background
Responsive website mockup for NGP
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NGP

(Client)
NGP
(Year)
2019
(Service)
Branding, visual identity, website design
Project Description
Prior to 2020, Natalie George Productions (NGP) sought my assistance to legitimize the brand as a fun, innovative, and versatile event production company in Austin, TX. The challenge was to guide the founder, whose personal identity was closely tied to the company, in adopting a design direction that positions the brand as colorful and friendly without forgetting the gritty industry or the urban locale in which it operates. That is, the NGP identity needed to convey that this is a business of imaginative ideas and the technical and physical competence to build them. Separately, the founder provided me with two set parameters: the color palette and the tagline, “Events. Experiences. Entertainment.” These both would be leveraged as the basis of the NGP design language – three distinct polygonal shapes to represent each of the company’s areas of expertise. These then could be transformed into various graphic or textural elements.
Skaled Media business cardsIsometric grid of Skaled Media presentation deck layoutsA laptop featuring Skaled Media website
(Next Project)

NGP

Live Website
(Client)
NGP
(Year)
2019
(Service)
Branding, visual identity, website design
Project Description
Prior to 2020, Natalie George Productions (NGP) sought my assistance to legitimize the brand as a fun, innovative, and versatile event production company in Austin, TX. The challenge was to guide the founder, whose personal identity was closely tied to the company, in adopting a design direction that positions the brand as colorful and friendly without forgetting the gritty industry or the urban locale in which it operates. That is, the NGP identity needed to convey that this is a business of imaginative ideas and the technical and physical competence to build them. Separately, the founder provided me with two set parameters: the color palette and the tagline, “Events. Experiences. Entertainment.” These both would be leveraged as the basis of the NGP design language – three distinct polygonal shapes to represent each of the company’s areas of expertise. These then could be transformed into various graphic or textural elements.
Grid of layouts from recruitability presentation deckA slide from recruitability presentation deck
(Next Project)